An interviw with Guðrún Tryggvadóttur director and foundress of just aired on the website wich tells stories of ordinary people leading extraordinary lives. Ólöf Guðbjörg Söebech is the author of but she came to Iceland with her camera man to Iceland last May to make this interview along with one of Sóley Elíastdóttir. The enterprize was financed by the Nordic Culture Fund. tells stories of inspiring people that live in European cities and who have found their own creative ways to lead sustainable and meaningful lives, everyday


We know a lot about the environmental and social challenges we face.
We know our current consumer oriented lifestyles are not making us happier.
We care and we want to make a difference, but how?
What is a meaningful and sustainable life? And how do we get there? tells stories of real people doing real things. Starting in Belgian cities and moving to other cities in Europe, we will follow people who live everyday in a meaningful sustainable way. They are all inspiring characters that are true to the idea of sustainability in most of their actions, their work, life, and travel. Furthermore, these people are not marginal, self-sacrificing or “ecological weirdos” but “ordinary everyday people.” They all have an interesting story to tell and they are willing to share these with us here.

View the interview on
See Facebook site.

Photo: Guðrún Tryggvadóttir, from

Sept. 2, 2013
Náttúran „Viðtal við stofnanda Náttú“, Náttú Sept. 2, 2013 URL: [Skoðað:March 3, 2024]
Efni má nota eða vitna í samkvæmt almennum venjum sé heimilda getið með slóð eða fullri tilvitnun hér að ofan.