Nature.is – an eco-conscious network

The idea for Nature.is was born during the ‘lost’ fight for the preservation of Kárahnjúkar during the winter of 2002-3 and has been developing ever since. The idea is based on the fact that by raising environmental awareness and the environmental participation of the general consumer it is possible to use the market forces to solve many of the complex environmental issues that the world faces today, whether they are local or global. The web is designed to be educational, fun and practical for anyone, any age, wether tourists or natives.
Visual artist Guðrún Tryggvadóttir is the entrepreneur of Nature.is and a large group of specialists and artists have taken part in developing the network. The icelandic version “Náttúran.is“ has been running a little over a year but the english version opens tomorrow in it's raw form and will be ‘off and running’ this Summer including Green pages and Green map of Iceland.