Urta Islandica company
On the Green Map:
Has main emphasis on wholesome and healthful local foods, organic produce and ecologically conscious products. In larger supermarkets such as Bónus, Nettó, Samkaup, Hagkaup and Krónan the green departments are constantly growing.
Food is grown locally and processed locally. If processed it is either sold locally or domestically. Not neccesarily organic.
Innovative local businesses that use natural resources and eco-friendly/self-sustaining methods of production.