The Blue Flag works towards sustainable development at beaches/marinas through strict criteria dealing with water quality, environmental education and information, environmental management and safety and other services.
Whale watching boats and small boats can get the „Blue Flag Pennant“ by fullfilling certain environmental criteria. Blue Flag Pennants are not the same as the Blue Flag but are a sign of the companies good intentions in eco-friendly management at sea.
The Icelandic Environment Association (Landvernd) manages the program in Iceland as part of the International Blue Flag Program that is owned and run by the independent non-profit organization, Foundation for Environmental Education (FEE).