Nature.is

Nature's story

The idea for Nature.is was born in the summer of 2002 and has been developing ever since. The entrepreneur of Nature.is is Guðrún Arndís Tryggvadóttir, a visual artist (see CV). The idea is to use the World Wide Web as a tool to create a sustainable society. The website is both a news channel and an information network on sustainable living. The aim is to make sustainable solutions more visible for the consumers and more accessible by connecting ecological methodology in all areas together with the real goods and services available within the country.

Since its inception, the web development has been a long process involving cooperation between many parties. The prototype of the website Grasagudda.is (Nature-Nanny) was launched in the autumn of 2005. On the Nature-Nanny website the main subject was to assemble information about the environment from various sources and to provide environmental news. The Nature-Nanny web was then merged with Nature.is on April 25, 2007.

Nature.is celebrated it's 5th birthday on April 25, 2012. On that same day Nature.is was awarded the most prestigious environmental award in Iceland Kuðungurinn (The Shell) the annual Environment Award of the Ministry for the Environment for an "outstanding webpage on the environment, and it´s beneficial influence on the general public and businesses.“ Furthermore the conclusion of the jury goes on and says that „the founders and owners of the company are pioneers in this field driven by enthusiasm and care for nature and the environment.“

“The website has started a new way of thinking in the environmental consciousness of Icelanders. On the site are accumulated in one place accessible guidelines that help people to adopt a sustainable and more environmentally friendly lifestyle.

The website has an important role in providing information and education to the general public and companies. It is possible to obtain information about the environmental affairs of the home, on saving energy, sustainable purchasing, better usage of foodstuffs, sorting of waste, on how to sort things and were to deliver each item, and there are definitions of each waste category, and explanations of things that often confuse people. Furthermore the website stores information on how to avoid hazardous chemicals, when buying products, and there is an overview on food additives, their possible impact, and environmental labels are defined and explained.“

The English version Nature.is was aired in June 2008.
The German version Natur.is was aired in April 2010.

The Purpose of Nature.is

Nature.is is an eco-conscious network of information; a news channel and sales representative for all things related to nature or the environment.

Nature.is is an independently operating website with its primary emphasis on providing the general public with reliable information on matters including our local environment, nature itself, health issues, the home, consumption patterns and companies  working to create a sustainable future.

Companies, societies, institutions and the public are invited to this independent platform to publish information and engage in dialogue.

Nature.is serves as an environmental watchdog and a link between modern man and Nature.

Nature.is - the company

Nature.is - an eco-conscious network

Nature is ltd.
Kt.: 411106-1870
Address: Breiðihvammur
816 Ölfus, Iceland
Tel: +354 483 1500
Fax: +354 483 1518
E-mail: nature@nature.is

See further on the workforce, the developing team, the shareholders, environmental policy and Nature's service categories.

Nature.is - the workforce

Einar Bergmundur Arnbjörnsson, CTO - chief technology officer
View the CV of Einar
E-mail: einar@nature.is
Tel.: +354 483 1500
Mobile: +354 892 5657

Guðrún Arndís Tryggvadóttir, CEO - director and foundress
View the CV of Guðrún
E-mail: gunna@nature.is
Tel.: +354 483 1500
Mobile: +354 863 5490

See more on Nature's workforce and developing team.

The developing team of Nature.is

Anna Karlsdóttir, socio-economic geographer - green map developer.
Árni Tryggvason, designer - photographer and co-writer.
Áslaug Friðriksdóttir, psychologist and web-interphase specialist - consultant.
Ástríður Sigurðardóttir, food scientist - consultant.
Bjarnheiður Jóhannsdóttir, ceramic artist and entrepreneur consultant - financial advisor.
Claudia Spagnol, teacher - proofreader (German).
Einar Bergmundur Arnbjörnsson, IT - software design.
Einar Einarsson, machine engineer - co-writer and consultant.
Finnur Sveinsson, business- and environmental manager - co-writer and consultant.
Guðrún A. Tryggvadóttir, visual artist - director and foundress of the Nature.is project, writer, editor, translator (English & German), art-director, graphic designer, photographer, project-, marketing- and financial manager.
Hildur Hákonardóttir, visual artist - co-writer and consultant.
Hulda Steingrímsdóttir, biologist and environmental manager - consultant.
Ingibjörg Elsa Björnsdóttir, geologist, environmental chemist and translator - co-writer, consultant and translator (English).
Jóhann Páll Jóhannsson, student, translator.
Magnús Matthíasson, teacher - file-managing.
Móna Róbertsdóttir Becker, student - file-managing, photographer, co-writer and translator (English & German).
Páll Kr. Pálsson, business-manager - financial advisor.
Paul Herman - proofreader (English).
Sara Löve Daðadóttir - consultant.
Signý Kolbeinsdóttir, industrial designer - graphic design.
Sigurður H. Pálsson, translator - translator (English).
Sævar Kristinsson, internet consultant - consultant.
Tryggvi Hrólfsson, student - translator (English).
Vala Smáradóttir, student - file-managing, co-writer and translator (English).
Þorbjörn Stefánsson, business-manager - business-consultant.